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E-commerce database design for ONLINE, IN STORE, PHONE, DRIVE IN integrated sales channels
November 2025 / in Blog / by Data Model Pack
E-commerce businesses might deal with huge challenges caused by poor data synchronization, especially for the E-commerce platforms that allows multiple sales channels.
√ Designing a good E-commerce database schema requires careful consideration as the E-commerce database design can impact decisively the smooth functioning of operations and the business growth.
- For example, if the ONLINE and IN STORE product data is not synchronized, the Customers might see different prices and discounts depending on the sales channel they access.
- Also, if the sales orders and the inventory data for ONLINE and IN STORE sales channels are not real-time integrated, there is the possibility to sell ONLINE a product quantity which is not anymore available as the product stock was decreased by a sales order placed IN STORE.
- All these issues caused by poor database design and integration can lead to a disappointing Customer experience.
√ Data Model Pack offers an integrated E-commerce database schema design for ONLINE, IN STORE, PHONE, DRIVE IN sales channels.
- The key information about products - including product specifications, supplier details, pricing and discounts, sale orders data, inventory data - is managed and updated across sales channels in real-time.
- Customer can see the same information about products across all sales channels. The product (item) catalog , the inventory stock etc are fully synchronized. This ensures a high quality shopping experience which can help increase Customer retention and business growth.
√ Consolidating and sharing the critical data across multiple sales channels to create a unified view of the business, is one of the most powerful feature of the E-commerce data model we offer at Data Model Pack.
- A well-designed and integrated E-commerce data model for multiple sales channels is mandatory for ensuring product data accuracy.
- AI and Inventory management optimization, product demand forecasts, market trends analysis, competitive research can not be used in cofidence without accurate and synchronized product data across sales channels.
√ Setting an e-commerce database is a task that ranges from planning to implementation.
- At Data Model Pack we have already planned your E-commerce database schema design for performance and responsiveness.
Get started and discover the E-commerce Data Model Pack.
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